Social Media Campaign and Video Pitch: Global Garment Engineering’s Trautman Library

Global Garment Engineering, LLC is based in Hamden, Connecticut offering hands-on mentorship, consulting, education, and contracted full-service production. Dr. Pat Trautman is the brainchild behind the organization and travels the world teaching apparel and textile manufacturers how to implement classic methodologies into modern-day garment making.

The Trautman Garment Engineering Library featuring Dr. Trautman’s personal Library, is the result of years of painstaking study and compilation, and it is now easily available. Inside the library’s website is a 2 collection of books, DVDs, videos, and patterns. It’s a deep and comprehensive collection of classic methodologies, design innovators in the industry, and more than 50 subject categories.

The Process

Tools used: Canva, Social Media Content Calendar

Connecting with library users on social media is a powerful tool to advocate for programs, special events, collections, and more. Creating an online community is about building relationships with those who follow, support, like, and engage with posts.